Pure Anada's Velvet Eye Shadow in a light purple / lilac color with a shimmery finish in a round container on a tan background.

Velvet Matte Loose Eye Shadow, Lilac

Name: Velvet Matte Loose Eye Shadow, Lilac
Brand: Pure Anada
SKU: 42379
Price: 13.5 USD
Availability: InStock

$13.50

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Matte pale true lilac loose mineral shadow for a soft, pastel pop of color.

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DESCRIPTION

Looking for a fresh, feminine alternative to everyday neutrals? Lilac delivers a soft, true pastel purple hue in a matte finish—no sparkle, no shimmer, just pure pigment. This loose mineral shadow blends seamlessly and can be layered for subtle color or bold, artistic looks. Free from talc, fillers, or synthetic dyes, it’s a clean, buildable option for anyone who loves soft spring tones or wants to experiment with a gentle wash of color.

Apply dry for a sheer veil, or dampen your brush for more intensity. Works beautifully as a statement lid color or diffused across the crease for a whimsical matte finish.

Colour Description:
Matte pale true lilac

Features:
• Pure, talc-free mineral pigments
• No shimmer or glitter—only soft matte color
• Buildable and blendable finish
• Can be used dry or wet as eyeshadow or liner
• Ideal for sensitive skin and eyes

Our Favorite Customer Testimonial:
“This lilac is the soft purple I’ve been searching for—light, pretty, and never overpowering. It really brightens my eyes!”

Net Weight:
2 g / 0.07 oz

HOW TO USE

Dip your shadow brush into the loose minerals and tap off any excess powder. Gently stipple the minerals on your eye lids. Make sure your skin is well hydrated so the minerals will adhere. Try misting your skin with Pure Anada Marine Mineral Toner, prior to applying your makeup.

Application Tips: Deep shades of loose mineral shadow can be used as eyeliner. To create a soft dry line, dip an angled liner brush into the powder, tap it off and line your eyes. Or to create a liquid liner, wet your brush and dip it into the powder. The minerals will stick to the brush. Make a paste on the back of your hand, or in the lid of the jar. Apply to your eyes!

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YOU DESERVE IT

Why you'll love it

• Soft matte finish with zero shimmer or shine

• Buildable mineral pigment for subtle or defined looks

• Blends effortlessly for smooth, even application

• Can be used wet or dry for versatile wear

• Gentle, minimalist formula ideal for sensitive eyes

Calcium
Improves adhesion to skin
Iron Oxides
Natural mineral pigments
Ultra Marines
Provides cool tones

WHAT’S IN IT