Meet the Maker
Back in 2010, life threw a curveball my way when my mom, in her early 60s, started having memory issues. Everyone thought it was Alzheimer’s or dementia, which was terrifying. She’d forget things, get confused, and one day, she even called me from town, upset because she couldn’t remember why she went there. Even her trainer suggested Alzheimer’s – the last thing you want to hear.
After a ton of research, we found out it wasn’t Alzheimer’s but an overload of aluminum chloride from the antiperspirants she was using. This ingredient, meant to stop sweating, was sneaking into her bloodstream, reaching her brain, and causing Alzheimer’s-like symptoms. It was shocking, and I couldn’t wrap my head around why such a thing was considered safe to use.
In my quest for answers, I stumbled upon a game-changing book called “The Green Beauty Guide,” written by a doctor from Europe. She basically called out American cosmetic companies for using harmful ingredients. Armed with this info and a list of banned ingredients in Europe and Japan, I hit a well-known natural store hoping to find clean, non-toxic products. Guess what? Almost every product had those banned ingredients!
So, I decided to try the DIY recipes from the book, but honestly, I wasn’t a fan of the formulas. That’s when I thought, “Why not create my own skincare line, one I can trust for my family?” It became a sort of passion project.
After about a year of formulating, my friends noticed my skin was looking really good. They asked what skincare line I was using, and when I told them, they were shocked! Mostly because I hadn’t shared with them what I was up to! After several of them tried the products, they encouraged me to start selling the line. That got me thinking, and I slowly started turning my kitchen experiments into a business.
From the beginning, my mission has been simple: create affordable natural skincare, that works. It all started with wanting something safe for my mom and ended up becoming a journey to offer something good for everyone. It’s not just about skincare; it’s about a choice – a choice for quality, affordability, and something that really works. And that’s the heart and soul of what we do.
Our Mission
We formulate with ingredients from nature to create conscious skincare products that help everyone look radiant, feel confident, and thrive. It’s that simple!
Read what our customers are saying.
Our Products
Our original formulations are highly effective and use botanical, plant-based ingredients that nourish the skin with no harsh chemicals or toxic ingredients. Handcrafted in Colorado.
Plant Power
Feel good about caring for your skin with products that are made using plants, botanicals, and sebaceous ingredients which are easily absorbed into the skin and designed to be highly effective. We scrutinize our ingredients carefully and focus on sourcing vegan, cruelty-free, gluten free, dairy free, kosher, ECO-certified, Fair trade, and organic ingredients. We believe in the power of PLANTS! Each product delivers high concentrations of ingredients that nourish, provide vitamins and minerals, essential fatty acids, antioxidants and have anti-inflammatory properties. Our commitment is to provide exceptional value, ensuring that everyone can experience the benefits of natural beauty without compromise.
