You’ve probably heard the term “clean skincare” a lot these days. It’s on labels, splashed across Instagram posts, and popping up in every beauty aisle. But here’s the thing: not everyone defines it the same way. And there’s no official regulation for what makes something “clean.”

So how do you know what’s actually in that jar or bottle? And what makes Simple Body’s approach different? I want to pull back the curtain — so you can feel empowered and confident about what you’re putting on your skin.

What We Mean When We Say “Clean”

For us, clean skincare isn’t about chasing trends or jumping on marketing buzzwords. It’s about this: creating products that are safe, effective, and rooted in nature — while being fully transparent about every single ingredient.

In other words: if it’s not something we’d feel good about putting on our own skin (or our kids’ skin), it doesn’t make the cut.

Here’s How We Define It:

✅ No synthetic fragrance — because artificial fragrance is one of the top triggers for skin irritation and sensitivities. We use pure essential oils and plant-based ingredients for beautiful, subtle scents. Most of our products don’t use any “scent”. We let the ingredients become the scent, so most of our pr0ducts have herbaceous, earthy, or very simple scents from nature.

✅ No parabens, phthalates, or PEGs — these are linked to hormone disruption and other concerns. We leave them out — always. These ingredients were mostly the reason that I got into formulating and choose to go to school in Europe for natural skincare formulation. You see, Europe (like Canada and Japan) have very rigorous regulations around the production of cosmetics. These ingredients have been banned in these countries for years, while they are still allowed in America.

✅ No fillers — every ingredient in our formulas is there for a reason: to nourish, protect, or support the skin. We don’t “pad” our products with cheap ingredients that dilute the formula. When you choose people over profit it shows in the efficacy of your products. Our customer boast about seeing results quickly and that comes from high performing ingredients, not from silicones and fillers.

✅ Plant-based oils and butters — we choose proven botanicals that work with your skin barrier (jojoba oil, shea butter, cocoa butter, avocado oil, olive oil — just to name a few). The chemical structure of plant oils and butters is remarkably compatible with our skin’s natural lipids, which makes them incredibly effective at supporting and repairing the skin barrier. That’s why we formulate plant-based products.

✅ Naturally derived emulsifiers — like olive oil-derived emulsifiers — to blend water- and oil-based ingredients without harsh synthetics. Unlike synthetic emulsifiers, which can sometimes strip the skin or leave behind irritating residues, plant-derived options work in harmony with the skin, preserving its natural moisture balance.

✅ Made fresh, in small batches — so you’re getting the highest potency of nutrients and actives. We make our products daily, not months (or years) ahead. Just like the food you choose at the grocers, you want your skincare to be FRESH! Over time actives and oils rancid, so the fresher your skincare the more potent and effective it is!

Why It Matters: The Skin Barrier Story

Your skin is your body’s largest organ — and it’s also your first line of defense. The skin barrier is designed to keep the good stuff in (hydration, nutrients) and the bad stuff out (pollutants, bacteria, irritants).

When you use conventional products with harsh synthetics, artificial fragrance, and unnecessary fillers, it can weaken this barrier — leading to sensitivity, breakouts, and even signs of early aging.

Our clean skincare philosophy supports the skin barrier instead: soothing, strengthening, and giving your skin what it needs to stay healthy and resilient.

Here’s something most people don’t realize: an estimated 66% of what you put on your skin can absorb into your body — entering the bloodstream, passing through the liver, and ultimately affecting your organs. That’s why we’re incredibly diligent about every single ingredient we use — not just what it is, but how it’s harvested, processed, and preserved. We vet suppliers carefully and choose the highest quality plant-based ingredients because when it comes to your health, there’s simply no room for compromise. If it’s not safe enough to nourish the skin and respect the body — it doesn’t make it into our products.

Not All “Clean” Skincare Is Created Equal

Here’s a little behind-the-scenes secret: many so-called natural skin care products are still full of cheap oils, filler ingredients, or “greenwashed” synthetic chemicals hiding behind plant-based claims.

Because there’s no strict regulation around terms like “natural skincare” or “non toxic skin care,” you really have to read labels carefully — or trust a brand that’s 100% transparent.

That’s why I take ingredient sourcing and formulation so seriously at Simple Body — and why I trained under European standards (which are much stricter than U.S. regulations). Our commitment is simple: proven skincare that actually works, made with ingredients you can feel good about.

The Bottom Line

“Clean skincare” should never be about fear or hype — it should be about giving your skin what it truly needs to be healthy.

For us at Simple Body, that means thoughtfully crafted products with:
🌿 Plant-based ingredients that support your skin barrier
🌿 No artificial junk, fillers, or irritants
🌿 Full transparency — so you always know what you’re using

Because when your skin is nourished and protected? It shows — in the form of calm, smooth, resilient skin you can feel great about.

And that’s what real clean skincare looks like. 💛

xoxo
Jewels