As we celebrate Earth Day, I find myself reminiscing about the journey that led me to start Simple Body. It was a time when the media was giving alarming reports of how cosmetics were devastating our delicate waterways. Plastic microbeads, lurking in cosmetics like scrubs and cleansers, were causing untold harm to marine life, polluting streams, and even infiltrating our drinking water.

I couldn’t shake the nagging question: Why would companies knowingly choose to incorporate such harmful ingredients into their products, despite being aware of the catastrophic consequences for our environment? As an avid animal lover, the distressing images of suffering wildlife haunted me, driving me to delve deeper into the issue.

Beyond the immediate impact on wildlife, I couldn’t ignore the staggering amount of product that was being washed down drains every time someone showered or took a bath. The sheer volume of water usage associated with these daily rituals was staggering. Studies estimate that globally, showers and baths account for over 30% of household water usage. That’s a significant amount of water, and it’s a resource we must cherish and conserve for future generations.

Armed with this newfound awareness, I embarked on a mission to create natural products that avoided using ingredients that were harmful to the earth. Simple Body prioritizes sustainability and environmental responsibility without compromising on quality or efficacy. Every ingredient that finds its way into our products is meticulously sourced, with a steadfast commitment to using only plant-based, natural, or naturally derived ingredients. It’s a small step, but one that I believe can make a meaningful impact in reducing our collective footprint on the planet.

As I look towards the future, I can’t help but think about the generations to come—my nieces, nephews, and all the children who deserve to inherit a world where clean water is a given, not a luxury. The reality is stark: communities around the globe are already bearing the brunt of polluted waterways, suffering from the consequences of our collective negligence.

But amidst the sobering realities, there is hope. Every conscious choice we make as consumers has the power to effect change, however small it may seem. Earth Day serves as a poignant reminder of our shared responsibility to protect and preserve our planet for future generations.

At Simple Body, Earth Day isn’t just a day—it’s a guiding principle. It’s a rallying call to action, urging us to tread lightly on this precious planet we call home. Together, we can make a difference—one sustainable choice at a time.

Thank you for joining us on this journey towards a cleaner, greener future. Should you choose to help support products that are better for the environment, enjoy 20% off your Simple Body order today using code earthday20.