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A portrait of Simple Body's Founder, Jewels Burdick wearing a green jacket and smiling into the camera.

How Aging Skin Reflects a Life Well Lived

There’s a moment when you start noticing your skin differently. Maybe it’s when makeup settles into lines that didn’t used to be there. Or when your skin doesn’t bounce back the same way after a long day. It looks tired, worn. For me, it was sometime in my early forties, standing in front of the mirror under that unforgiving bathroom light and realizing—my skin had changed. Things were starting to sag. Lines were starting to form. And, I sorta thought to myself…”you’ve EARNED those lines….”

At first, I wanted to “fix” it. I researched anti-aging ingredients, tried formulating with trendy ingredients, and expected some kind of reset button. But eventually, I understood that what I was seeing wasn’t damage—it was evidence. Of every season I’ve lived through, every long day, every late night, every laugh that reached my eyes.

Our skin tells the truth about how we’ve lived—and that’s not something I want to erase.

I’ve met thousands of women through Simple Body, and it’s remarkable how often our stories overlap. We all talk about the same things—dryness that sneaks up in our forties, the sudden dullness and dryness that appears with menopause, that constant balancing act between taking care of others and finding time for ourselves.

And in those conversations, I’ve realized: our skin doesn’t just change because of age. It changes because of life. Stress, hormones, sun, joy, loss, sleep—or the lack of it. The same things that shape our character shape our complexion.

That’s why I believe the way we treat our skin should evolve with us. It deserves gentler products, more moisture, more time. Not out of vanity, but out of respect. We need to care for our skin the way we care for ourselves. With kindness, respect and mindfulness.

We all say we want that “glow.” But here’s the truth—glow looks different at every age. In your twenties, it’s brightness and bounce. In your forties and fifties, it’s more subtle—calmness, softness, and healthy. It’s skin that looks comfortable in itself.

And that’s something I find beautiful. It’s not instant. It’s not filtered. It’s earned.

When customers come into the shop and say, “My skin just looks tired lately,” I never rush to sell them a quick fix. We talk about what’s going on—sleep, hydration, hormones, routine. Because glow doesn’t come from a single serum; it comes from caring consistently, inside and out.

After years of listening, formulating, and aging right alongside my customers, I’ve learned that skincare isn’t about changing the way you look—it’s about supporting the way you live. Living a healthy lifestyle including eating right, exercising, getting quality sleep and taking time to care for yourself.

Good products should feel like they understand you. They should meet your skin where it is and make it feel nourished, balanced, and healthy. That’s why I still formulate every product as if I’m making it for myself, for my friends, for all of us who want to look real and rested, not reversed.

Because that’s the quiet truth about aging well—it’s not about holding on to youth. It’s about showing up in your skin, as it is, and caring for it with the same patience you’ve earned in every other part of your life.
xoxo
Jewels